Publisher's Lunch turned me on to the litblog co-op, a collective of the "leading literary weblogs" created "for the purpose of drawing attention to the best of contemporary fiction, authors and presses that are struggling to be noticed in a flooded marketplace."
Their mission: a quarterly selection of one underrepresented, literary jewel (i.e. a work of "serious fiction") to recommend to the blog-reading literary masses. Their goal: "serve notice to publishers and to the editors of book reviews and magazines that this audience exists."
Hey, anything that encourages publishers to take more risks and recognize the significant midlist readership constitutes a worthy endeavour, in my book. Read on, guys—over here, in our corner of the playground, we'll watch what the "leading literary weblogs" get up to.